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Crystal L.

Growth Hacking

Professional & Academic Experience
  • Digital Editor, Prestige Singapore at Burda Singapore
    • Doubled traffic in less than six months, averaging a 10% growth per month
  • Deputy Editor-in-Chief, Buro. Singapore
    • Tripled PVs within six months of appointment, with Buro. Singapore hitting its first million mark in September 2019
    • Launched a number of firsts for Buro. Singapore: podcast (Buro.’s Brave Living), Buro. Shops (product-driven sub-section), Buro. Academy (webinars on personal and professional development)
  • Marketing & Content Strategist, Indochine Media Ventures
    • Led the revamp of Esquire Singapore’s new website (www.esquiresg.com), which tripled in traffic within a month since relaunching in April 2018
    • Training, consulting and strategising for all editorial teams on SEO
  • Editor and Digital Lead, Honeycombers Singapore
    • Overhauled Honeycombers’ site redesign and editorial direction in terms of editorial approach and SEO, increased page views from 300K to over 1 million in 4 months 
Coaching Experience
  • Trained, coached editorial teams on the best practices of SEO and how to look at Google Analytics
Availability
  • Tuesday or Thursday nights, 8pm
  • 1 hour a week

Crystal's Specialisation

Coaches can cover a variety of topics based on your needs. 

  • Behavioural Interview Practice

    Obtain tailored advice on how to conduct yourself in a behavioural interview, based on what you're gunning for.

  • Aceing Your Internship

    Know how to prep for your internship and best position yourself for the coveted return offer.

  • Technical Prowess

    We never neglect the hard skills that you as a student will need to excel in your job. Your Coaches are ready to give you that boost.

  • Experience Sharing

    Get insider insights on the daily lives of seasoned professionals.

Our Success

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